Google has always been near and dear for many. Most of us spend half or more time of our web browsing/surfing with google and its product be it gtalk, gmail, orkut, google search, youtube, google maps, blog and the list goes on. While it is so inspiring to learn about how a search engine: google, which was started by 2 young college students Page and Brin, became the most popular search engine purely with the help of word of mouth or in management terms Viral Marketing to its founders one of the youngest billionairs - it is also equally interesting to see how google constantly innovates and strives in the market to maintain its lead.
Google clearly broke the first mover advantage myth by entering a market filled with experience and competition - Web browser. For years Microsoft and Firefox has fought each other constantly striving and improving to succeed better in this market making it a huge entry barrier for new comers. How many time browsers have any of you heard in the past other than IE, Firefox, safari. Almost none and even if any they perished soon.
Google has change it all by showing the world that a mere fresh thought, a new look, a clear young mind can be the biggest strength to overcome the entry barrier build over years.
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